OpenUp was an invitation “to mash up public data for the greater good of your community”. I wanted to enter an idea which answered someone else’s problem, not one of mine. I wanted an idea which had a business case.
Hackday ‘proofs-of-concept’ are often marvellous things, but they scratch developers’ itches. I wanted an idea that had a specific benefit to business; that demonstrated how open data can be put to work. I thought that if I could demonstrate a time-saving, that would be a start on a business case for the service. And I’m also conscious that there’s been a considerable amount of political will expended in opening the data we have so far. So, I wanted an idea that used data I knew had already been made available by people such as Ordnance Survey, UK National Statistics, Valuation Office Agency and Data4NR. Data already signposted at www.data.gov.uk
In fact, I wanted to demonstrate that the open data that is already available can be used for business benefit. I wanted a case study that would show that the work done to open data up has real, tangible use to real people – as opposed to simply helping developers produce hackday playthings. However, it’s the people there that answer questions like “What now?” that I really applaud. I want real services that use the data that has already been opened up.
Don’t get me wrong, I love the hackday movement. In fact, Neontribe is very proud to be organising Rewired State : Norfolk and we’re delighted that TSO is a sponsor. There’s more on that at http://rewiredstatenorfolk.neontribe.co.uk/
But hence George, the downtrodden employee I invented, whose boss wanted answers about where they should open a new office – and right now! George was the person I was thinking of when I looked for data, for a site designed to save people like him real time.
And hence New Premises? As my entry said, “a web site providing information for organisations interested in moving to new offices in areas of the UK they don’t know well.”
I’m well aware it’s not the most inspiring name – if I’d thought it might reach the final, I’d have spent more time on that. But it uses data that is available right now, and has a business model and exit strategy. It would be funded by display advertising, not Google ads. I could see a range of businesses that would want to reach people like George. Not least, commercial property agencies. And they’d also represent interesting possibilities for an exit strategy and possibly even competition.
The judges immediately spotted a big problem with my idea. How many Georges are there? How many people really do spend time searching for new premises? And how much would the site help them? I’m still not sure – 15 minutes with Ashley Friedlein before the judging would have really helped.
Obviously, I was disappointed not to win. If for no other reason than the site would be a really interesting project from a usability and technology perspective, as well as a case study of open data for business benefit. I must admit, my heart wasn’t entirely in the running of a company that took the idea to market. I simply wanted to help build it. Still do, actually. But it was fabulous to meet the judges, and get their feedback on the idea. And thanks to Robin for saying such great things about my presentation in his recent blog post – the presentation is up here http://www.slideshare.net/harryharrold/openup
I think I’ll be taking George and his boss to other open data competitions – and maybe one day we’ll be able to help him.